Natalie Valcourt
I’m a Product Designer based in New York, specializing in growth-focused UX
Over the last 5+ years, I’ve designed across games, B2B e-commerce, and early-stage products. I’m at my best when things start fuzzy: I take ideas from ambiguity to shipped interfaces by auditing flows, reducing friction, and shaping interactions that support clarity, conversion, and emotional resonance. I care about work that feels smart and kind—clean systems, thoughtful details, and experiences that help people feel confident as they move through them.
Outside of work, I’m usually playing video games (or quietly analyzing their UX), hanging out with my French bulldog, Whiskey, or sketching ideas for silly cartoons and personal projects.
Experience
UX Design Lead
Firealarm.com
November 2024 - Current
I spearheaded the redesign of the e-commerce platform, increasing conversion by 30% and reducing bounce rate, while developing and maintaining a scalable design system used across marketing, product, and support teams. I also led collaboration with a cross-functional team of two developers, shipping in agile two-week sprints.
UX Design Educator
Barnard College
October 2023 - March 2024
I developed and delivered UX workshops for a cohort of 11 students, mentoring aspiring designers and driving a measurable 90% improvement in their demonstrated design skills.
Freelance Product Designer
November 2022 - Current
I’ve designed and validated a B2B SaaS dashboard for IoT installations at Delos Living, reducing setup friction and support tickets by 20%. I improved mobile shopping UX for a queer-owned jewelry brand, increasing customer conversion by 40% through iterative testing and prototype refinement, and built a COVID-era virtual gallery for Queer Art Mentorship that expanded access to over 1,000 online visitors through immersive design. Across these projects, I focused on accessibility and inclusive design language in close collaboration with queer-owned teams.
Product Designer
Statespace
Nov 2019 - Oct 2022
I designed UX flows for key features that increased daily active users by 40% and retention by 30%, and led the design and launch of the in-app Friend System and Creator Studio, supporting over 100K monthly user interactions. I owned UX for Creator Studio, the friends communication system, and Aimlab VR, collectively impacting more than 100K monthly active users, and contributed to strategic product direction alongside PMs and engineers on a fully distributed team.
