Those insights shaped the structure of the page. I wrote the landing as a short, linear story instead of a dense marketing site. The hero message reassures visitors that this is “AI you can actually use in your job,” followed by a brief section that helps them recognize themselves in the audience. Rather than listing abstract modules, I framed the value around what they will be able to do afterward—writing better emails, organizing ideas, summarizing long documents, shaping client proposals. A simple “how it works” section explains the format without overwhelming them with details, and the page closes with a single, low-friction call to action: join the waitlist or get early access. The entire layout is mobile-friendly and intentionally short so someone who already feels overloaded by AI talk can scan the page quickly and still understand what Bread & Butter offers.